WHY GUESS WHEN IT COMES TO DETERMINING IF YOUR MARKETING CAMPAIGNS ARE EFFECTIVE OR NOT?
VIGIL Video Management System (VMS) lets you:
- Capture and compare the number of visitors to your stores, by week, by day, by hour, enabling you to base promotional or marketing decisions on facts not assumptions.
- Identify customer traffic patterns to determine promotional strategies for optimal merchandise exposure.
- Analyze store traffic to identify the dominant traffic paths to aid in product placement and merchandising decisions.
Making the best marketing and merchandising decisions has typically been more of an art than a science. Now using the 3xLOGIC VIGIL™ Video Management System (VMS), you have instant access to Optically Consumable Data™ that helps you better understand trends and analyze customer behavior. Marketing can evaluate promotional effectiveness by assessing dwell times and heat maps, and traffic counts combined with POS data can be used to calculate conversion rates. With VIGIL you have the data you can use when designing and gauging the success of your marketing programs.
Using our VIGIL™ VMS, merchandisers gain understanding of store occupancy over a period of time and can measure performance during major events like special sales or grand openings. Additionally, the right cameras placed above displays allow you to see what actually attracts customers and generate sales, a valuable resource when negotiating with consumer packaged goods companies. Together, this data provides you the information you need to maximize store productivity and operational effectiveness.